Privacy Policy
This Privacy Policy (this Policy) describes the types of personal information Amipro ("Amipro" or "We") may collect from or about you or that you may provide when you visit the Amipro website located at https://www.amipro.co.za (the "Website"), or use any related services where we provide a link to this Policy (together with the Website, our Services). This Policy describes our practices for collecting, using, maintaining, protecting, and disclosing that personal information.
This Privacy Policy applies to the information we collect about you:
1. Children
The Services are not intended to be used by people under 18 years of age. If you are under 18, do not use or access the Services. If we learn we have collected or received personal information from a person under 18, we will delete that information. If you believe we might have any information from or about a person under 18, please contact us at [email protected].
2. Personal Information We Collect and How We Collect It
The personal information we collect depends on how you interact with us, the Services you use, and the choices you make. We, as the responsible party, may collect certain types of personal information about you from different sources and in various ways when you use our Services, including information you provide directly, information collected automatically, information from third-party data sources, and data we infer or generate from other data.
a. Information you provide directly.We collect personal information you provide to us.
For example:
b. Information we collect automatically.
When you use our Services, we collect some information automatically (see Cookies, Mobile IDs, and Similar Technologies). For example:
c. Information we create or generate.
We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics ("inferences"). For example, we infer your interests in our products or services based on your browsing activities.
d. Information we obtain from third-party sources.
We also obtain the types of information described above from third parties. These third-party sources include, for example:
3. Our Use of Personal Information
We use the personal information we collect for the purposes described in this Privacy Policy or as otherwise disclosed to you. For example, we use personal information for the following purposes:
4. Our Disclosure of Personal Information
If you provide us with the name of your healthcare practitioner, or your healthcare practitioner’s code, we will share your history of purchase transactions. Your healthcare practitioner’s use of the information we share is subject to their privacy policies and other policies, not this policy.
Third-party analytics and advertising companies, some of which may be acting on our behalf as our service providers, also collect personal information through our website, including identifiers and device information (such as cookie IDs, device IDs, and IP address), geolocation data, usage data, and inferences based on and associated with that data. These third-party vendors may combine this data across multiple sites to improve analytics for their own purposes and for others.
Some of the data disclosures to these third parties may constitute the transfer of personal information as defined under POPIA. We only transfer your personal information to third parties in South Africa or in other countries where appropriate and reasonable safeguards are in place to ensure a level of protection for your personal information that is comparable to that under POPIA.
We disclose personal information with your consent or as we determine necessary to complete your transactions or provide the Services you have requested or authorised. In addition, we disclose personal information to different types of third parties as described below. We disclose the information we collect to the following categories of third parties for operational business purposes:
We may also disclose your personal information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property, or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We may also disclose your personal information to third parties to help detect and protect against fraud or data security vulnerabilities. We may also disclose or transfer your personal information to a third party in the event of an actual or potential sale, merger, reorganisation of our entity, or other restructuring.
We may disclose aggregated information about our users, and de-identified information in accordance with applicable law.
5. Retention of Personal Information
We retain personal information for as long as necessary to provide the Services and fulfil the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and for other legitimate and lawful business purposes. Because these needs can vary for different data types in the context of different Services, actual retention periods can vary significantly based on criteria such as user expectations or consent, the sensitivity of the data, and our legal or contractual obligations.
6. Cookies, Mobile IDs, and Similar Technologies
We use cookies, web beacons, mobile analytics and advertising IDs, and similar technologies to operate our Website and online Services and to help collect data, including usage data, identifiers, and device information.
We, and our analytics and advertising partners, use these technologies in our Websites and online Services to collect personal information (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our Services, including personal information about your online activities over time and across different websites or online services. This information is used to store your preferences and settings, enable you to sign in, analyse how our websites and apps perform, track your interaction with the site or app, develop inferences, deliver, and tailor interest-based advertising, combat fraud, and fulfil other legitimate purposes.
7. Choice and Control of Personal Information (Your Rights as a Data Subject)
We provide a variety of ways for you to control the personal information we hold about you, including choices about how we use that information. Under POPIA, you have the right to request access to your personal information and to request its correction, deletion, or destruction.
8. Data Security
We are committed to securing the integrity and confidentiality of your personal information. We take reasonable and appropriate technical and organisational steps intended to help protect personal information from unauthorised access, use, alteration, disclosure, and destruction. To help us protect personal information, we ask you to use a strong password and never share your password with anyone or use the same password with other sites or accounts.
9. Location of Personal Information
The personal information we collect may be stored and processed in your country or region, or in any other country where we or our affiliates, subsidiaries, or service providers process data. Currently, we primarily use data centres in the United States. Where we transfer your personal information outside of South Africa, we ensure that the recipient is subject to a law, binding corporate rules, or a binding agreement which provides an adequate level of protection, similar to that of POPIA.
10. Changes to this Privacy Policy
We reserve the right to amend this Privacy Policy at our discretion when necessary to reflect changes in our Services, how we use personal information, or the applicable law. When we post changes to this Privacy Policy, we will revise the “Last Updated” date at the top of the Policy.
11. Accessibility of this Privacy Policy
We are committed to ensuring that our communications are accessible to people with disabilities. To make accessibility-related requests or report barriers, please contact us at [email protected].
12. Contact Us
If you have any questions or comments about this Privacy Policy or wish to exercise any rights, submit requests, or appeal any of our decisions in connection with this Privacy Policy, please do not hesitate to contact our Information Officer at:
This Privacy Policy applies to the information we collect about you:
- Through the Services; and
- Through your email, text, and other electronic communications with us.
- Information collected by any third party, including through any application or content that may link to or be accessible from or through the Services; and
- Job applicants, employees, contractors, owners, directors, or officers where the personal information we collect about those individuals relates to their current, former, or potential role with us.
1. Children
The Services are not intended to be used by people under 18 years of age. If you are under 18, do not use or access the Services. If we learn we have collected or received personal information from a person under 18, we will delete that information. If you believe we might have any information from or about a person under 18, please contact us at [email protected].
2. Personal Information We Collect and How We Collect It
The personal information we collect depends on how you interact with us, the Services you use, and the choices you make. We, as the responsible party, may collect certain types of personal information about you from different sources and in various ways when you use our Services, including information you provide directly, information collected automatically, information from third-party data sources, and data we infer or generate from other data.
a. Information you provide directly.We collect personal information you provide to us.
For example:
- Name and contact information: name, username or alias, and contact details such as email address, your postal or billing address, and telephone number.
- Demographic data: In some cases, such as when you register or participate in surveys or engage customer support, we request that you provide age, gender, and similar demographic details.
- Commercial and financial information: If you make a purchase or other financial transaction, we collect information about the products or Services purchased or obtained, as well as credit card numbers, financial account information, and other payment details.
- Content: If you send us email messages, call customer support, or otherwise communicate with us, we collect and/or record those communications.
- Professional information: If you are a practitioner who registers with us, we collect your practitioner category, licence or certification information, years in business, and whether you have ever filed for bankruptcy.
- Sensitive Personal Information: In some cases, we collect sensitive personal information you provide, including:
- Account access information: We collect information such as a username or account number in combination with a password, security or access code, or other credential that allows access to an account.
- Health data: As part of some of our product or Service offerings, in our surveys, or when you engage customer support, we collect and analyse information concerning your health.
b. Information we collect automatically.
When you use our Services, we collect some information automatically (see Cookies, Mobile IDs, and Similar Technologies). For example:
- Identifiers and device information: When you visit our Website, our web servers automatically log your Internet Protocol (IP) address and information about your device, including device identifiers (such as MAC address); device type; and your device’s operating system, browser, and other software including type, version, language, settings, and configuration.
- Geolocation: We infer your general geographic location (such as city, province, and country) based on your IP address.
- Usage data: We automatically log your activity on our websites and connected products, including the URL of the website from which you came to our sites, pages you viewed, how long you spent on a page, access times, and other details about your use of and actions on our website.
c. Information we create or generate.
We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics ("inferences"). For example, we infer your interests in our products or services based on your browsing activities.
d. Information we obtain from third-party sources.
We also obtain the types of information described above from third parties. These third-party sources include, for example:
- Third-party partners: Third-party applications and services, including social networks you choose to connect with or interact with through our Services.
- Co-branding/marketing partners: Partners with which we offer co-branded services or engage in joint marketing activities.
- Service providers: Third parties that collect or provide data in connection with work they do on our behalf, for example, companies that determine your device’s location based on its IP address.
3. Our Use of Personal Information
We use the personal information we collect for the purposes described in this Privacy Policy or as otherwise disclosed to you. For example, we use personal information for the following purposes:
- To provide you with the information you request and our services.
- To contact you from time to time; to provide you with information about our business; to market to you; for customer support; for quality assurance purposes; to conduct surveys.
- To deliver advertisements and marketing promotions and offers about products or services we think may be of interest to you, including our services and those of our affiliates; and to analyse the placement and effectiveness of our advertisements and other marketing efforts.
- To monitor or improve our website and for internal business analysis.
- To prevent fraud, activities that violate our Terms of Use or that are illegal; and to protect our rights and the rights and safety of our users or others.
4. Our Disclosure of Personal Information
If you provide us with the name of your healthcare practitioner, or your healthcare practitioner’s code, we will share your history of purchase transactions. Your healthcare practitioner’s use of the information we share is subject to their privacy policies and other policies, not this policy.
Third-party analytics and advertising companies, some of which may be acting on our behalf as our service providers, also collect personal information through our website, including identifiers and device information (such as cookie IDs, device IDs, and IP address), geolocation data, usage data, and inferences based on and associated with that data. These third-party vendors may combine this data across multiple sites to improve analytics for their own purposes and for others.
Some of the data disclosures to these third parties may constitute the transfer of personal information as defined under POPIA. We only transfer your personal information to third parties in South Africa or in other countries where appropriate and reasonable safeguards are in place to ensure a level of protection for your personal information that is comparable to that under POPIA.
We disclose personal information with your consent or as we determine necessary to complete your transactions or provide the Services you have requested or authorised. In addition, we disclose personal information to different types of third parties as described below. We disclose the information we collect to the following categories of third parties for operational business purposes:
- Affiliates and subsidiaries.
- Third-party service providers and contractors.
- Trusted business partners that support our provision of Services.
We may also disclose your personal information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property, or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We may also disclose your personal information to third parties to help detect and protect against fraud or data security vulnerabilities. We may also disclose or transfer your personal information to a third party in the event of an actual or potential sale, merger, reorganisation of our entity, or other restructuring.
We may disclose aggregated information about our users, and de-identified information in accordance with applicable law.
5. Retention of Personal Information
We retain personal information for as long as necessary to provide the Services and fulfil the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and for other legitimate and lawful business purposes. Because these needs can vary for different data types in the context of different Services, actual retention periods can vary significantly based on criteria such as user expectations or consent, the sensitivity of the data, and our legal or contractual obligations.
6. Cookies, Mobile IDs, and Similar Technologies
We use cookies, web beacons, mobile analytics and advertising IDs, and similar technologies to operate our Website and online Services and to help collect data, including usage data, identifiers, and device information.
- Cookies (or browser cookies): A cookie is a small text file placed by a website and stored by your browser on your device.
- Web Beacons: Web beacons are electronic images (also referred to as clear gifs, pixel tags, and single-pixel gifs) that are contained within a website or email.
- Mobile Analytics and Advertising IDs: Mobile analytics and advertising IDs are generated by operating systems for mobile devices (iOS and Android) and can be accessed and used by apps in much the same way that websites access and use cookies.
We, and our analytics and advertising partners, use these technologies in our Websites and online Services to collect personal information (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our Services, including personal information about your online activities over time and across different websites or online services. This information is used to store your preferences and settings, enable you to sign in, analyse how our websites and apps perform, track your interaction with the site or app, develop inferences, deliver, and tailor interest-based advertising, combat fraud, and fulfil other legitimate purposes.
7. Choice and Control of Personal Information (Your Rights as a Data Subject)
We provide a variety of ways for you to control the personal information we hold about you, including choices about how we use that information. Under POPIA, you have the right to request access to your personal information and to request its correction, deletion, or destruction.
- Access, correction, and deletion: If you wish to access, copy, correct, or delete personal information about you that we hold, please contact us using the methods described in the "Contact Us" section of this Policy.
- Communications preferences: You can choose whether to receive promotional communications from us by email, SMS, and telephone. If you receive promotional email or SMS messages from us and would like to stop, you can do so by following the directions in that message or by contacting us as described in the "Contact Us" section below.
- Targeted advertising: To opt out from or otherwise control targeted advertising, you can use the opt-out controls offered by the organisations our advertising partners may participate in.
- Complaints: You have the right to lodge a complaint with the Information Regulator if you believe that we have interfered with your personal information in a way that is unlawful. The Information Regulator's contact details are as follows:
The Information Regulator (South Africa)
- Website: https://inforegulator.org.za/
- Email: [email protected]
- Phone: 010 023 5200
8. Data Security
We are committed to securing the integrity and confidentiality of your personal information. We take reasonable and appropriate technical and organisational steps intended to help protect personal information from unauthorised access, use, alteration, disclosure, and destruction. To help us protect personal information, we ask you to use a strong password and never share your password with anyone or use the same password with other sites or accounts.
9. Location of Personal Information
The personal information we collect may be stored and processed in your country or region, or in any other country where we or our affiliates, subsidiaries, or service providers process data. Currently, we primarily use data centres in the United States. Where we transfer your personal information outside of South Africa, we ensure that the recipient is subject to a law, binding corporate rules, or a binding agreement which provides an adequate level of protection, similar to that of POPIA.
10. Changes to this Privacy Policy
We reserve the right to amend this Privacy Policy at our discretion when necessary to reflect changes in our Services, how we use personal information, or the applicable law. When we post changes to this Privacy Policy, we will revise the “Last Updated” date at the top of the Policy.
11. Accessibility of this Privacy Policy
We are committed to ensuring that our communications are accessible to people with disabilities. To make accessibility-related requests or report barriers, please contact us at [email protected].
12. Contact Us
If you have any questions or comments about this Privacy Policy or wish to exercise any rights, submit requests, or appeal any of our decisions in connection with this Privacy Policy, please do not hesitate to contact our Information Officer at:
- Email: [email protected]
- Postal Address: Amipro (Pty) Ltd. Unit 5, The Point, 32 The Crescent, Beacon Bay, East London, 5241, South Africa

